Improve Access to Motorsports Assets

Client: Shell Oil Company

Overview

Shell’s ticket ordering and Show Car scheduling process and accounting systems needed a makeover. They were labor-intensive with long turnaround times for confirmation and reimbursement delays resulting in budget tracking issues and customer frustration. Shell turned to Sport Dimensions to develop an automated process that was inexpensive and user-friendly.

Challenge

Automate program asset scheduling/ordering and streamline accounting and payment processes.

Solution

Shell Motorsports Customer Websites

Sport Dimensions created a ticket ordering and Show Car scheduling web site for all of Shell’s motorsports properties – NASCAR, Indy Racing League and NHRA. The system allows sales reps to schedule the Show Cars, purchase race tickets with their corporate credit cards, confirm and ship direct to customers and eliminate the paper trail.

• Developed an informative web site that showcases the Show Car program and support options that allow the user to easily schedule and understand the scope of the program.
• Minimized impact on Shell’s internal sales and accounting staff.
• Resulted in maximizing Show Car day bookings within a given timeframe.
• Received incredibly positive feedback from sales staff and led to a year-over-year increase in hospitality usage in 2008.

Related Services

• Program Development
• Integrated Communications