Contract Negotiation

There are a plethora of considerations when negotiating a motorsports agreement. In addition to length of team and driver contract, visibility on the car, and rights, there’s the most important asset of all – time.

With an increase in sponsors, drivers are increasingly protective of their time. It’s imperative that a plan to leverage the team and driver be in place prior to negotiation. This allows clients to utilize the driver in the most efficient means possible. Some sponsors focus on branding away from the track and therefore focus on production days. Others entertain key clients at track and require race day “meet and greets”. There’s often a hybrid solution which includes “in-market” appearances and owner access. However, the demand for driver access far exceeds supply, so a well-thought out activation plan prior to negotiations is key.

Sport Dimensions has negotiated agreements with race teams (associate level and primary sponsor), race tracks and sanctioning bodies. Our property relationships, respect within the industry and experience enables us to guide your objectives into reality through the dynamic medium of motorsports.

Sport Dimensions helps you separate the “nice to haves” from the “need to haves” in helping you leverage sponsorship to achieve your business goals.

Related Case Studies:

See the results of the contract negotiation services we've provided for our clients:

	Pennzoil Ultra Victory Challenge
	Shell Eco-Marathon Americas: 2,486 MPG
	Rewards at the Speed of NASCAR