Integrated Communications

A motorsports program touches all aspects of a business. One of the most important, and often neglected audiences, is internal.

SD believes in building momentum from the inside-out, ensuring top executives, procurement, sales and marketing are aware of the assets and opportunities available to them through the sponsorship.

An Integrated Communications program may include:

• Media Relations
• Agency Relations
• Team Liaison
• Driver & Team Message Training
• Content Development for internal and external audiences
• Event Development, such as “Media Influencer Events”
• Program Development, such as “Best Seat in the House”

NASCAR, in particular, is unique in that it provides 10-months of activation opportunities. A challenge is to keep your sponsorship fresh – not only throughout the year, but the term of the agreement.

Sport Dimensions can help you create a sustainable program that’s both innovative and effective.

Related Case Studies:

See the results of the integrated communications services we've provided for our clients:

	Pennzoil Ultra Victory Challenge
	Shell Eco-Marathon Americas: 2,486 MPG

Behind the Scenes

See our integrated communications services in action: view a sample of the weekly "Behind the Scenes with Shell US Motorsports" email populated by Sport Dimensions and sent to internal and external audiences.