Program Development

Motorsports brings excitement to your product and brand.

Once a sponsorship is secured, the real work begins! Sponsorship can help transform traditionally low-involvement industries, commodities, and services into exciting, contemporary brands.

With a rabid and fiercely loyal fan base, program development is critical to driving awareness and, more importantly, return on investment.

Examples of programs that Sport Dimensions has developed include:

• Deck Lid VIP Hospitality Program – Shell, Pennzoil
• Pennzoil Engineering Institute at RCR
• Pennzoil Victory Challenge
• Electronic Data Capture – Shell, Pennzoil, Quaker State, Best Western
• Engagement Marketing – Shell, Pennzoil
• Best Seat in the House – Shell, Pennzoil
• Tire Change Challenge - Shell
• Show Car Program - Shell
• Show Car Program – Best Western, Shell
• PR/Media Street Car Program – Best Western
• Destination Rewards Programs – Best Western, Shell

We’re a strong believer in leveraging advances in technology to create new, innovative ways to bring fans closer to your product or service. Programs must be measureable and scalable. The ability to quantify results is imperative in order to determine success and adjust as needed.

Related Case Studies:

See the results of the program development services we've provided for our clients:

	Pennzoil Ultra Victory Challenge
	Shell Eco-Marathon Americas: 2,486 MPG
	A Positively Ultimate Sports Weekend
	Rewards at the Speed of NASCAR