The sponsorship world is complex. Where do you begin? First, you need a reliable partner to help you navigate through the sales pitches and promises.
In addition to motorsports, Sport Dimensions has represented clients in sponsorships of Pro Bull Riders Tour (PBR), Harley-Davidson and PGA (Shell Houston Open).
While there’s no magic formula, we believe in order to fully leverage an asset, a company must achieve at least a 1:1.5 rights-to-activation ratio based on the sponsorship investment.
Unfortunately, many companies over-invest in the property and lack adequate funding to support activation programs which are the real drivers of return on investment.
Properties will claim they have the resources to support and manage your sponsorship, including activation, Public Relations and Communications. But, once the sale is made, your account is handed off to a partnership marketing manager, and they’re on to the next prospect.
Sport Dimensions can not only help identify the property, but manage the asset to help you achieve your business goals.
Related Case Studies:
See the results of the sponsorship consultation services we've provided for our clients: