Integrated Communications

A motorsports program touches all aspects of a business. One of the most important, and often neglected audiences, is internal.

SD believes in building momentum from the inside-out, ensuring top executives, procurement, sales and marketing are aware of the assets and opportunities available to them through the sponsorship.

An Integrated Communications program may include:

• Media Relations
• Agency Relations
• Team Liaison
• Driver & Team Message Training
• Content Development for internal and external audiences
• Event Development, such as “Media Influencer Events”
• Program Development, such as “Best Seat in the House”

NASCAR, in particular, is unique in that it provides a 10-month activation calendar. We strive to keep your sponsorship fresh – not only throughout the year, but the term of the agreement.

Sport Dimensions can help you create a sustainable program that’s both innovative and effective.