Program Development

Motorsports brings excitement to your product and brand.

Once a sponsorship is secured, the real work begins! Sponsorship can help transform traditionally low-involvement industries, commodities, and services into exciting, contemporary brands.

With a rabid and fiercely loyal fan base, program development is critical to driving awareness and, more importantly, return on investment.

Examples of programs that Sport Dimensions has developed include:

• "Do the Double" promotion (Indy 500 and Coke 600 in same day) - Pennzoil
• Customer on-car Branding & VIP Hospitality Program – Shell, Pennzoil
• Penske-inspired Dodge Challenger giveaway - Pennzoil
• RCR Street Performance Camaro - Pennzoil
• Pennzoil Victory Challenge
• Social Media & Web Development – Shell, Pennzoil
• Best Seat in the House – Shell, Pennzoil
• Contingency Award Programs - Gumout, Black Magic
• Show Car Program – Best Western, Shell
• PR/Media Street Car Program – Best Western
• Destination Rewards Programs – Best Western, Shell

We’re a strong believer in leveraging advances in technology to create new, innovative ways to bring fans closer to your product or service. Programs must be measurable and scalable. The ability to quantify results is imperative in order to determine success and adjust as needed.